Social media followers have blasted Kylie Jenner, 26, and accused her of “copying” model Hailey Bieber, 26, in her recent snaps.
The beauty mogul uploaded a burst of snaps to her Instagram grid, where she slipped into a red ensemble to promote her mascara from her Kylie Cosmetics brand.
In the pH๏τo carousel’s main snap, Kylie gave a seductive glance to the camera as she donned a vibrant red sleeveless bra-top and matching trousers as she tucked the mascara into the trousers.
In another upload, the reality TV star was candidly snapped in various poses flaunting her incredible cuʀvᴇs as she posed in front of a serene landscape as she subtly teased her beauty item.
Her caption read: “Happy day because my brand new mascara and matte liquid eyeshadows are officially available on kyliecosmetics.com [lovestruck emoji] @kyliecosmetics].”
Kylie’s fans were quick to flock to the comment section, where they flooded the star with their reactions to the snap with many claiming how she “copied” style icon Hailey.
“She kind of copied Hailey Bieber.. the Rhode peptide lol,” wrote one follower, as another penned: “I just feel like a mascara ad, the focus would be the eyes! I have zero ideas that’s what you’re promoting at first.”
A third chimed in with: “Aww, the Hailey Bieber lip-gloss pose [laughing face emoji].”
A fourth confused follower quipped: “Why do you have mascara tucked in your waist [confused face emoji] reaching at this point.”
Kylie’s snaps come soon after social media influencer Hailey uploaded “similar” snaps as she promoted products from her Rhode beauty brand.
In promotional snaps posted in recent weeks, Hayley slipped into a skimpy ʙικιɴι as she’s seen showing off her lip-gloss in several racy sH๏τs while at the beach.
Like Kylie, Hayley gave a subtle reference to her beauty accessory as she was seen smouldering to the camera in the skin-ʀᴇvᴇᴀʟιɴԍ swimwear for her brand’s latest beauty campaign.
Elsewhere, Kylie decided to melt the internet all over again as she showed off her toned abs in skimpy black workout gear.